is a principle of action for the use of resources with a long-term effect, in which a lasting satisfaction of needs is to be ensured by preserving the natural regenerative capacity of the organisms and ecosystems involved.

Economic sustainability refers to practices that ensure long-term economic growth without negativly impacting cultural, social and environmental aspects.

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The PrIM Identity Matrix opens up the planned sustainable development of products and services 'from within the company' with regard to specific target groups. The focal points of sustainability can be set according to requirements and the degree of implementation can be precisely determined and controlled.

Copyright PrIM Consulting Dr. Markus Erbach 2019